AIAS2026

Test Content

​Learn how to clearly back up your design decisions with outcomes that matter to stakeholders and walk away with a toolkit to communicate real value, not just visuals.

​Led by Fouad Jallouli, Director, Service Design at the Government of Alberta and Uxcel instructor of top-rated courses, this session will show you how to link your design work to business outcomes in a clear and convincing way.

​You'll master a simple and effective storytelling framework that makes your impact easy to communicate, and apply it immediately to fictional case studies in small breakout groups.

​By the end, you’ll have a filled-in canvas and a repeatable structure to use in interviews, client pitches, and internal reviews.