Improving the human experience through the understanding of how our brains perceive, interpret and interact with the world
Supporting brain research focused on:
- Understanding the sensation-perception mechanisms and related systems of memory, attention, learning and expectations
- Advancing discoveries and applications that minimize the negative and enhance the positive impact of perceptions
The ability to shape and refine perception will help us better understand our world, be it through more targeted therapies to alleviate negative psychological states such as depression, or seamless brain-machine interfaces to enhance the utilization of mental capacity and capabilities.
A letter from our founders
Our founders are pioneers of the online game and digital publishing industries, who share a fierce passion in understanding how the brain perceives the world, and how perception impacts behavior and well-being.Read More